Press: Chef’s Challenge for Mount Sinai Hospital

Mount Sinai Hospital’s marquee event, Chef’s Challenge: The Ultimate Battle for a Cure, was an interesting case for the Butter Public Relations team. Having had two calendar years since the event’s previous installment, as well as a post-holiday season event date paired with a hefty ticket price tag, helping Mount Sinai sell as many tickets as possible was tantamount to the public relations strategy’s success. Using interviews with the celebrity chef talent – including Chef’s Challenge host Giada de Laurentiis – alongside previews of the culinary melee, Butter PR garnered a striking number of media impressions for the philanthropic event: 43,661,100.